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You are to imagine that Dyson PLC wishes to expand their product range into different areas than the ones they are conventionally associated with, leveraging their technology and brand. Two possible areas you can consider would be garden equipment and DIY power tools for the US market. You are to produce insights and initial ideation for one of those areas with a statement of the user opportunities that present themselves
When you experience Dyson's products for the first time, you might think that users have spent an extra $300 to buy their designs. But when you use Dyson’s products, you think you’re spending your money on technology. You will indeed find some differences. For example, Dyson vacuum cleaners have less noise and vibration. Dyson's hair dryer is very light and flexible. Often some good details can attract people to buy your product. Of course, there are also beautiful color matching and smooth feel. Dyson seems to have expanded new areas in different types of home appliances. You can always find their difference.
Based on the research results. I decided to use Dyson's technology and brand to help them expand their products into a new field-power drills.
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